Issue 02 Published October 8, 1985

The second issue still had a long way to go. A forth columnist was added for this issue and more club and restaurant listings were added with an ultimate goal of having every one from Fox to Delta Junction listed.
A couple of actual paid advertisements started to appear; mostly from people Bob and Michelle knew and were trying to help them out. 

Bob Comments:
As you can tell by the layout, I had no real graphic arts skill at the time. I think we broke pretty much every rule in the book and probably a few that weren't even thought of yet.
We did however come up with a couple of ways to save money. The local office supply store was allowing us to use their big monster high speed copier after hours to print the magazine. We were using 11x17" pages and had to print both the back and front sides. They were course hoping to sell us one of those monster copiers, which I believer at the time were around $60,000. 
We managed to do the first six weekly issues this way, but never did buy the copier as we went to offset printing by issue seven.

It took several hours to duplicate 400 copies of the 20 page (with cover) issue. We would fold and staple them back at our office (our apartment).
Folding and stapling them was also a big job, so we started inviting friends over for 'Beer and Pizza' on us. When they arrived, we would conveniently be folding and stapling them and they were only too willing to help.
We also found out an 8 ounce standard bar beverage highball glass worked really well to flatten out the binding before stapling.
We even bought a special long reach stapler for the job.
Just prior to the second issue printing, I called The Fairbanks News Agency, which was responsible for distribution of almost all the magazines found in stores north of the Brooks Range. They mistakenly reported that the sales were doing very well and that we should print the same 400 copies we did last time.
Later, we found out that it takes at least 3 -5 weeks to get all the returns (unsold magazines) back from them. The 300+ copies we thought we had sold turned out to be around 125.
Back to the M&E Homepage.

Please be patient while the magazine loads below.
The magazine was scanned at a higher quality setting and consequently, the file size is somewhat large.